by Murray Sellars | AI, Web
- Executive Summary Table: HTML table, clickable rows to navigate to sections. Goal: Overview & Quick Navigation. - Customer Experience - Long Wait Times: Bar chart (Wait Time vs. Abandonment). Goal: Visualize Impact. Chart.js. - Customer Experience - Repetitive Info:...
by Murray Sellars | Social Media, Web
For decades, the AIDA model – Attention, Interest, Desire, Action – served as the bedrock of sales and marketing. It was a linear, predictable path designed to guide potential customers through a logical progression towards a purchase. Grab their attention, pique...
by Murray Sellars | AI, Business Advice, IOT
Even seasoned manufacturing executives can embrace technology with the right support. In many family-owned or founder-led firms (often led by veterans with decades of industry experience), new digital initiatives can feel daunting. A fractional CTO acts as a bridge:...
by Murray Sellars | LinkedIn, Social Media
1. Executive Summary LinkedIn Product Pages represent a significant strategic expansion of the platform’s business-to-business (B2B) ecosystem, introduced to centralize detailed product information, cultivate trusted communities around specific offerings, and...
by Murray Sellars | SEO, Web
Introduction: The AI Revolution is Here, and It’s Reshaping Your Customer Funnel For years, marketing strategies have revolved around optimising for traditional search engines. We mastered SEO, fine-tuned PPC campaigns, and built content designed to climb the...
by info@holmegarth.com | IOT, Social Media
Introduction to the Challenges of Multi-location Businesses in the Digital Age As the digital landscape continues its rapid evolution, multi-location businesses face a unique set of challenges that can impede their success if not addressed effectively. In...
by Murray Sellars | Business Advice, Profitability
In a world that’s constantly evolving, it’s vital for businesses to adopt an agile approach to cost management. Embracing a proactive mindset can set you apart from competitors and pave the way to substantial savings. One critical area to focus on is the...
by info@holmegarth.com | LinkedIn, Social Media
Your Ultimate Guide to Setting Up a LinkedIn Profile Kickstart Your Career Journey! LinkedIn is your digital business card and a powerful tool for connecting with potential employers, mentors, and industry professionals. Follow these simple steps to create a standout...
by info@holmegarth.com | AI
Adopting AI as a small business is no longer an option, but is your business ready to partner with AI? Here are some best practices to keep in mind for starting and maintaining your AI journey: 1. Develop a style guide. A clear, defined brand voice helps AI tools...
