by Murray Sellars | AI, Web
- Executive Summary Table: HTML table, clickable rows to navigate to sections. Goal: Overview & Quick Navigation. - Customer Experience - Long Wait Times: Bar chart (Wait Time vs. Abandonment). Goal: Visualize Impact. Chart.js. - Customer Experience - Repetitive Info:...
by Murray Sellars | Social Media, Web
For decades, the AIDA model – Attention, Interest, Desire, Action – served as the bedrock of sales and marketing. It was a linear, predictable path designed to guide potential customers through a logical progression towards a purchase. Grab their attention, pique...
by Murray Sellars | SEO, Web
Introduction: The AI Revolution is Here, and It’s Reshaping Your Customer Funnel For years, marketing strategies have revolved around optimising for traditional search engines. We mastered SEO, fine-tuned PPC campaigns, and built content designed to climb the...
