by Murray Sellars | AI, Web
- Executive Summary Table: HTML table, clickable rows to navigate to sections. Goal: Overview & Quick Navigation. - Customer Experience - Long Wait Times: Bar chart (Wait Time vs. Abandonment). Goal: Visualize Impact. Chart.js. - Customer Experience - Repetitive Info:...
by Murray Sellars | Social Media, Web
For decades, the AIDA model – Attention, Interest, Desire, Action – served as the bedrock of sales and marketing. It was a linear, predictable path designed to guide potential customers through a logical progression towards a purchase. Grab their attention, pique...
by Murray Sellars | AI, Business Advice, IOT
Even seasoned manufacturing executives can embrace technology with the right support. In many family-owned or founder-led firms (often led by veterans with decades of industry experience), new digital initiatives can feel daunting. A fractional CTO acts as a bridge:...
by Murray Sellars | LinkedIn, Social Media
1. Executive Summary LinkedIn Product Pages represent a significant strategic expansion of the platform’s business-to-business (B2B) ecosystem, introduced to centralize detailed product information, cultivate trusted communities around specific offerings, and...
by Murray Sellars | SEO, Web
Introduction: The AI Revolution is Here, and It’s Reshaping Your Customer Funnel For years, marketing strategies have revolved around optimising for traditional search engines. We mastered SEO, fine-tuned PPC campaigns, and built content designed to climb the...
