by pulse@holmegarth.com | May 19, 2025 | Social Media, Web
For decades, the AIDA model – Attention, Interest, Desire, Action – served as the bedrock of sales and marketing. It was a linear, predictable path designed to guide potential customers through a logical progression towards a purchase. Grab their attention, pique...
by pulse@holmegarth.com | May 9, 2025 | AI, Business Advice, IOT
Even seasoned manufacturing executives can embrace technology with the right support. In many family-owned or founder-led firms (often led by veterans with decades of industry experience), new digital initiatives can feel daunting. A fractional CTO acts as a bridge:...
by pulse@holmegarth.com | Apr 29, 2025 | LinkedIn, Social Media
1. Executive Summary LinkedIn Product Pages represent a significant strategic expansion of the platform’s business-to-business (B2B) ecosystem, introduced to centralize detailed product information, cultivate trusted communities around specific offerings, and...
by pulse@holmegarth.com | Apr 22, 2025 | SEO, Web
Introduction: The AI Revolution is Here, and It’s Reshaping Your Customer Funnel For years, marketing strategies have revolved around optimising for traditional search engines. We mastered SEO, fine-tuned PPC campaigns, and built content designed to climb the...
by pulse@holmegarth.com | Mar 25, 2025 | Business Advice, Profitability
In a world that’s constantly evolving, it’s vital for businesses to adopt an agile approach to cost management. Embracing a proactive mindset can set you apart from competitors and pave the way to substantial savings. One critical area to focus on is the...
