Think about your favourite local coffee shop. Every time you visit, the coffee tastes just right. That’s because the coffee machine is set up to make the perfect cup every time. Automation is like that coffee machine—handling repetitive tasks so you can focus on your business (not in it). When you’re thinking about AI, don’t overlook automation. They are a powerful couple.
An integrated approach that combines AI and automation can boost productivity, maintain consistency and build trust. The key is making sure your AI understands your brand voice and engages with customers just as you would. Training your AI on your website and brand information is paramount and will have a huge impact on maintaining consistency across engagement channels. This allows you to rest assured that while you automate some of your work through AI it tells the right story.