Adopting AI as a small business is no longer an option, but is your business ready to partner with AI? Here are some best practices to keep in mind for starting and maintaining your AI journey:
1. Develop a style guide.
- A clear, defined brand voice helps AI tools represent your business authentically and consistently across all points of engagement. Create a detailed style guide that outlines your brand’s tone, personality, goals, and core values. Specify how formal or casual your tone should be, and any “do’s and don’ts” for messaging.
2. Think of AI as a partner, not just a tool.
- Treat AI as part of your team, and use it to enhance human creativity and efficiency. Identify areas where AI can supplement your team’s efforts, whether it’s by generating ideas, analysing trends, or personalizing customer interactions.
3. Regularly audit the knowledge you feed your AI partner
- AI-driven interactions are only as accurate and relevant as the data they’re based on. Clean, concise and up-to-date knowledge enables AI to make informed decisions that reflect your brand and meet your goals.
4. Experiment and learn
- AI thrives on learning and adaptation, and experimentation allows you to discover what resonates with your audience.
- Start by testing AI in small, manageable areas, like generating social media posts or customer follow-up emails. Track performance metrics to see what engages customers best, and adjust based on feedback.
5. Centralize and track AI performance
- Keep track of all AI-generated content, guidelines, and customer data (ideally all in one platform). This ensures that every piece of AI-driven content aligns with your brand’s voice and that performance can be measured accurately.
- A centralized place to manage your brand identity, creative outputs, and workflows acts as your central command center, streamlining content, and safely housing customer data.
We can help get your business ready to thrive with AI.
